3. Gorillaz - Clint Eastwood : http://www.youtube.com/watch?v=v0BaDRignlI

Genre: Electronic, hip-hop and some rock feels.

Representation, Narative: I think it's talk about a person's life that used to have no hope and used to be someone where everyone thinks that he's no good, treading unfarely etc. but now that he has a hope 'in a bag' with him he can finally see a glimes of light that his innner self can be free. Doesn't matter what other will think of him anymore?
The VDO itself is different from other two VDOs that I have post because it was a 2D, a cartoon character of a band playing music and singing and at the same time takes up action that goes together with the lyric telling a story as a representing. The main character is a Gorillaz which I think is the inner self of everyone in the band that desire to get out and do whatever it wants to do, it want to be wild just like a wild and agressive Gorillaz. But when the line saying about 'i'm feeling glad, i got sunshine in a bag....The future is coming on" the vdo showing a dark back ground and tombs coming out of the ground so i don't think that the 'Sun shine' that he has is a good hope, rescue, or future...?

Audience: Around age 19-25 Mainly men as a target audience.

4. The Scientist by Coldplay www.youtube.com/watch?v=tmjPrdTNxQ0

Genre : Alternative rock, Britpop

Representation and Narative: The whole meaning of the song is that love is a complicated thing. People have to find reasons but it can never be enough to explan the feelings not even a scientist can figure out, but only the feeling inside your heart can tells you. Vdo is a story line but starts from the end and reverses to the beginning of the story. Throughout the MV all the actions are in a reverse story, to go 'back to the starts' where everythings started where 'love' started. This is to coresponding the meaning to LOVE in the MV where at the end we know what cause him to wanted to go back to the start, why the feelings that he has a so hurt and confusing.

Audience: 16 - 35 for both gender